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Starbucks Closes Teavana Stores

“Many of the company’s principally mall-based Teavana retail stores have been persistently underperforming, Starbucks announced in a press release on its website. “Following a strategic review of the Teavana store business, the company concluded that despite efforts to reverse the trend through creative merchandising and new store designs, the underperformance was likely to continue.” Part of the problem is that malls in general have been seeing fewer visitors lately, Starbucks CFO Scott Harlan Maw said in a statement to Delish.

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